Devyce
How we took Devyce from 0 Keywords on page 1 to market leader within 6 months
Leads
keywords ranking top 10
Keywords ranking #1-3
Monthly clicks
The Goals
The Challenge
Before Nomada Digital’s involvement, Devyce was struggling to compete in the highly competitive virtual mobile number space. The key challenges were:
- Low search visibility – Devyce had 0 keywords ranking on page 1 and was placed 118th in traffic share across all competitors.
- Limited organic traffic and leads – SEO was underperforming compared to Paid Search and Direct Traffic.
- Technical SEO inefficiencies – The site had a low health score (47%), broken links, slow load times, and orphan pages.
The goal was to turn Devyce into a market leader by increasing organic traffic, improving keyword rankings, and optimising conversions.
Client background
Nomada Digital took over Devyce’s SEO strategy in February 2023, implementing:
- Technical SEO fixes to improve site health.
- Keyword re-optimisation focusing on high-intent terms.
- Competitor analysis to refine content and ranking strategy.
- CRO enhancements to increase lead conversion.
The Strategy
Technical SEO fixes
⚙ Health score improvement (47% → 95%)
- Fixed broken links and orphan pages.
- Improved site speed to enhance user experience.
- Rebuilt homepage using a more flexible CMS plugin for better SEO agility.
Keyword optimisation & SEO testing
🔍 Prioritisation of high-intent search terms
- Categorised and optimised priority keywords to focus on:
✅ “Virtual UK mobile number” (#1 ranking achieved)
✅ Business phone system-related searches
📊 Test & learn SEO approach
- Continuous optimisation & tracking of keyword performance.
- Adapted strategy based on real-time ranking data.
Competitor analysis & content strategy
🏆 Reverse-engineering industry leaders
- Conducted a full competitor audit to identify content gaps.
- Built an SEO-optimised content plan to outrank competitors.
Link building & PR strategy
🔗 Contextual backlinks to boost authority
- Secured high-quality publications featuring key search terms.
- Improved Google’s recognition of Devyce as an industry leader.
The Business Impact
"We’ve worked with agencies in the past that haven’t gotten close to what Nomada Digital has been able to achieve. Danny and his team have been a total game-changer. They're super hands-on, which I really appreciate as I can just let them crack on with what they need to do, and they've done wonders for our lead generation. The results have been so good for Devyce that Nomada Digital is now working on our other site, Xpatfone, and we're already seeing significant growth there too!"
The SEO Impact
Significant increase in organic traffic
Within 5 months we managed to effectively triple the amount of traffic coming through organic search to drastically improve Devyce's overall cost per click across all channel activity. Organic traffic now generates more traffic than every other channel combined.
Image: Rankings distribution | March 2023 - June 2023
From 0 keywords on page 1 to 54 high-traffic terms
We went from having essentially zero organic visibility to totally dominating "virtual phone number" keywords, moving up from the 118th ranked site in terms of overall traffic share to the number 1 site across the entire UK search landscape.
Image: Daily traffic by channel
Game-changing lead growth
Organic search went from a forgotten marketing channel to the biggest driver of leads, increasing leads generated in the previous year by +190%.
Image: Subsequent lead growth YoY
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