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How we grew Volunteero's organic traffic by +250% YoY and became the #1 ranked volunteering app in the UK

Volunteero

+250%

Organic traffic YoY (500 → 1.7k monthly users)

+60

Keywords ranking #1–3

+34

Keywords ranking #1

+4,000

Monthly clicks

The challenge

Volunteero, a volunteer-management app, had a small organic footprint - around 500 monthly users - and SEO accounted for just 26% of total traffic. The brand needed to own volunteering search and app-store discovery in a category it could realistically lead.

The approach

We took site health to a perfect 100 and built entity-led content around volunteering intent, growing organic traffic 250% year on year (500 to 1.7k monthly users) and lifting SEO to 55% of total traffic. The work also delivered a 40% increase in leads and made Volunteero the #1 ranked volunteering app in UK app-store search.

I have had bad experiences across the board (website agencies and freelancers) and the less said about the SEO agencies I have seen in the past the better. Danny and his team are ultra hands on which was key for me and the results have been superb.