Volunteero
How we grew Volunteero’s organic traffic by +250% YoY and became the #1 ranked volunteering app in the UK
Leads
Keywords ranking #1-3
Keywords ranking #1
Monthly clicks
The Goals
The Challenge
Volunteero, a platform dedicated to making volunteering more accessible and efficient, needed to expand its reach through organic search. Before working with Nomada Digital, their website had limited visibility, with SEO contributing only a small percentage of overall traffic. Competitors dominated search rankings for key industry terms, and the app struggled to gain visibility in search results.
The challenge was twofold:
- Increase organic traffic to make SEO the dominant acquisition channel.
- Boost app store rankings to drive more downloads and engagement.
Client background
Nomada Digital began working with Volunteero in November 2022. Since then, we’ve focused on long-term, sustainable SEO growth through technical improvements, content strategy, and app store optimisation (ASO).
Our goal was to transform SEO into the primary driver of website traffic while ensuring that Volunteero’s app secured top rankings in both Google and app store searches for volunteering-related queries.
The Strategy
SEO strategy: Targeting growth levers
🔍 Featured snippets:
We focused on capturing Google’s Featured Snippets, securing more prominent visibility in search results and increasing click-through rates.
📚 Knowledge center:
We built a structured, SEO-optimised resource hub, ensuring that Volunteero became a go-to authority on volunteering-related topics.
🔗 Internal linking optimisation:
By creating a stronger internal linking structure, we helped search engines better understand site content while improving rankings.
⚙ Technical SEO enhancements:
We improved the site’s health score to a perfect 100, ensuring optimal performance in Google’s rankings.
App Store SEO: Dominating search visibility
📱 Top-Ranking app for a “volunteering” search:
By refining app metadata, optimising descriptions, and improving keyword targeting, Volunteero became the highest-ranked volunteering app in search results.
The Business Impact
"I have had bad experiences across the board (website agencies and freelancers) and the less said about the SEO agencies I have seen in the past the better. Danny and his team are ultra hands on which was key for me and the results have been superb."
The SEO Impact
App Store SEO impact
#1 Ranking app for a “Volunteering” search
Volunteero now ranks as the top volunteering app, driving more organic installs and user engagement.
Lead growth YoY
Volunteero are now generating +40% more leads than in the previous year, driven mainly by conversions coming through organic traffic.
Want your own success story?
Every wins start with a single step. Let’s make it happen today.
