Tier 1Tier 2Finance | B2B

Turning a decline in organic traffic into a +163% increase in qualified leads

Novuna

+163%

Qualified leads

+88%

Conversion rate

+46%

Leads

+367%

Traffic through transactional search queries

The challenge

Novuna needed to win highly competitive invoice finance and business cash flow search - a market dominated by long-standing players with huge domain authority. The brief was not more traffic for its own sake; raw organic volume was actually falling. The goal was demand that converts.

The approach

We rebuilt the foundation around transactional search intent: a technical SEO base, entity-led content architecture, and CRO focused on the pages that actually generate enquiries. By targeting the queries closest to a buying decision, qualified leads rose even as overall organic traffic dipped around 22% - fewer, better-fit visitors instead of vanity volume.

Nomada Digital have been the company's digital marketing agency for over four years now - for good reason! Their strategic approach to SEO and CRO in particular has completely transformed our lead generation. They're an invaluable partner in our growth strategy going forward.