What we do

Services built around the framework.

Every service we offer sits inside the five-tier framework. Nothing is sold as a standalone - the sequence is the product.

Tier 1 - Compounding Foundation

The always-starting point. Technical SEO, AEO, and foundational link acquisition build the infrastructure and authority that make every other tier work. No shortcuts, no siloes - the foundation is laid before anything else is activated.

Search Engine Optimisation (SEO)

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Full technical audit (crawl, index, speed, architecture)
Core Web Vitals optimisation (LCP, CLS, INP)
Internal linking structure and silo architecture
Canonical strategy and duplicate content resolution
Schema.org structured data implementation
XML sitemap and robots.txt management
Thorough keyword and search-intent research
Mapping priority queries to the right pages
On-page content optimised to align with how people actually search
Title, heading, and metadata optimisation
SERP feature and featured-snippet targeting

Answer Engine Optimisation (AEO)

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AI Overview capture strategy
LLM visibility tracking (ChatGPT, Perplexity, Google AI Overviews)
Entity authority and knowledge graph optimisation
Prompt set monitoring (60–100 prompts per client)
Citation footprint analysis and gap filling

Link Acquisition

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Backlink profile audit and gap analysis
Contextual link placements
Strategic link building (editorial, resource, and expert placement)
Manual prospecting and outreach

Tier 2 - Organic Extension

Tier 2 captures the long-tail demand the head terms miss and turns traffic into leads. Entity-led content clusters combined with CRO work on conversion pages.

Content & Content Clusters

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Full keyword and entity mapping
Buyer journey content architecture
Long-tail content production (senior-written)
Author-attributed thought leadership
Content refresh and performance management

Conversion Rate Optimisation (CRO)

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Heatmap and session recording analysis (Hotjar/Clarity)
Conversion funnel audit
Landing page A/B and multivariate testing
CTA placement and copy testing
Lead form optimisation

Tier 3 - Efficient Paid

Paid reinforcement introduced once organic pages are ranking and converting. Bing Ads first - 30–50% lower CPCs than Google for B2B. LinkedIn outreach for high-value account targets.

Bing Ads

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Campaign architecture and copy
Audience targeting and negative keyword management
Smart bidding and budget optimisation
Cross-channel conversion attribution
Weekly performance reporting

LinkedIn Outreach

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ICP (ideal customer profile) targeting
Manual LinkedIn outreach sequences
Connection and follow-up message copy
Response tracking and conversion handoff

Tier 4 - Authority Layer

The trust signal Google and LLMs both use. Earned media and an authentic Reddit presence build authority - branded search, AI citations, lower cost per lead. For paid clients, it often pays for itself in Google Ads savings alone.

Brand PR & Earned Media

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PR strategy and media target identification
Press release drafting and distribution
Trade, regional and national press placement
Thought leadership article placement
Award entry writing and submissions
Media monitoring and coverage reporting
Executive and founder profiling

Reddit Engagement

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Subreddit identification and community mapping
Authentic community contribution strategy
Reddit community engagement and seeding
Brand mention and citation building on Reddit

Tier 5 - Scale

Google Ads added last, not first. At Tier 5 the campaign launches on top of a working organic system, with months of Bing conversion data and CRO-optimised landing pages. The result is a Google Ads campaign that performs from day one.

Google Ads

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Existing campaign audit and waste elimination
Campaign and ad group restructure
Search, display, and Performance Max management
Smart bidding with framework-quality conversion data
Cross-channel attribution and reporting

Underpinning all tiers

These services run continuously across every engagement.

Analytics

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Measurement underpins every tier. Clean GA4 and GTM setup, reliable conversion tracking, and attribution modelling so every decision across the framework is made on data you can trust.

GA4 audit and configuration
GTM setup and tag management
Conversion tracking implementation and verification
Custom GA4 dashboards and reports
Cross-channel attribution modelling
Migration support (e.g. Webflow → new stack)

Web Design & Development

Performance-first web design for B2B. Built to be a showcase of technical SEO best practice: clean semantic HTML, Core Web Vitals green, structured data baked in from day one.

Conversion-focused B2B web design
Core Web Vitals optimisation
Accessibility (WCAG 2.1 AA)
Technical SEO and AEO built into every template
CMS and blog integration

Ready to build the framework?

Book a 30-minute call. We'll map where you are in the framework and what the right starting point is for your business.

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