Search Engine Optimisation (SEO)
The technical foundation every other tier depends on - a crawlable, fast, well-architected site. We also conduct thorough keyword research and make sure the content on each page is optimised to align with the way people are actually searching.
What's included
Technical SEO
- Full technical audit (crawl, index, speed, architecture)
- Core Web Vitals optimisation (LCP, CLS, INP)
- Internal linking structure and silo architecture
- Canonical strategy and duplicate content resolution
- Schema.org structured data implementation
- XML sitemap and robots.txt management
Keyword Research & On-Page Optimisation
- Thorough keyword and search-intent research
- Mapping priority queries to the right pages
- On-page content optimised to align with how people actually search
- Title, heading, and metadata optimisation
- SERP feature and featured-snippet targeting
Also in Tier 1
Answer Engine Optimisation (AEO)
Search no longer ends at ten blue links. AEO positions your brand inside AI Overviews and the answers returned by ChatGPT, Perplexity, and Google AI - so you stay visible as buyers shift from searching to asking.
Link Acquisition
High-authority links are foundational, not an afterthought. Through strategic link building and contextual link placements we earn the editorial links that build domain authority from the very first tier - the off-page signal Google and LLMs both reward.
Where does this fit for you?
Book a 30-minute call. We'll map where you are in the framework and the right starting point for your business.