Tier 4 · Authority Layer
Brand PR & Earned Media
The trust signal Google and LLMs both use. Earned media and founder-led PR build the brand authority that strengthens branded search, earns AI and LLM citations, and lowers every downstream cost.
You don't have to run all five tiers - the order is fixed, the number isn't. Tier 4 earns its place on its own: brand authority, stronger branded search, AI and LLM citations, and high-authority backlinks. For clients already running Google Ads, it also lowers paid costs.
What's included
Brand PR & Earned Media
- PR strategy and media target identification
- Press release drafting and distribution
- Trade, regional and national press placement
- Thought leadership article placement
- Award entry writing and submissions
- Media monitoring and coverage reporting
- Executive and founder profiling
Where does this fit for you?
Book a 30-minute call. We'll map where you are in the framework and the right starting point for your business.