Founded by Danny Sullivan in 2020 as a lean SEO consultancy, Nomada has evolved significantly over the last six years, expanding into a fully integrated B2B SEO agency operating across search, AI visibility, paid media, and now traditional PR, and securing new business on both sides of the Atlantic.
US companies now on the agency's books include New York-based SaaS platform Vibe Retail and financial services firm Propeller Industries, as the agency's integrated approach to digital visibility continues to attract clients in the UK and stateside.
Alongside the US expansion, Nomada has appointed Amy Allard as Head of PR & Communications, a new role that brings traditional earned media in-house for the first time, adding press and media relations to the agency's existing search, paid media, and content capabilities. Allard joins with over a decade of experience in PR and communications, with the last eight years spent agency-side specialising in B2B PR across technology, SaaS, AI, manufacturing, construction, waste and recycling.
Danny Sullivan, Founder and CEO of Nomada Digital, said:
"We've built something in York that's competing with agencies more than three times our size, and winning. But we've been doing it quietly, and that needs to change.
"As well as offering PR to our clients, getting our story out there is also the next step in our own growth story, so Amy will be helping to build out the Nomada brand. We're a business that's been punching well above its weight for years, and it's time more people knew about it.
"Amy and I actually worked together here in York a decade ago, so when it came to bringing PR in-house, it felt like the right person at the right time."
Amy Allard, Head of PR & Communications at Nomada Digital, said:
"It's a crucial, and very exciting time to be joining Nomada. The agency is at a real inflection point in its journey - growing fast, entering a new market, and with a story worth telling. I'm looking forward to building the profile this business deserves, both here in the UK and in the US, and bringing traditional PR to Nomada's growing list of clients."
Nomada Digital is a B2B search and cross-platform visibility agency. The views here are practitioner-level and based on real client data.