How we helped Imogen Pope London become the UK's go-to brand for designer and luxury lampshades
Imogen Pope London
The challenge
Imogen Pope London, a luxury lampshade brand, was up against established names like OKA and Love Frankie and needed to win designer and luxury search without losing its distinctive tone of voice. Non-brand organic visibility was limited and Share of Voice sat at 11.5%.
The approach
We combined entity-led content around designer and luxury lampshade intent with conversion work on the store - including an add-to-cart test that lifted conversion by 20%. Within six months non-brand organic traffic was up 160%, Share of Voice climbed 13.1 points to 24.6% (overtaking OKA and Love Frankie), and the brand added six new #1 keywords while ranking number one for its core designer and luxury terms.
I've absolutely loved working with Nomada Digital - they've made SEO feel so easy to understand! I can see the difference every month, not just in traffic but in orders too. The lampshades are now ranking number one for designer and luxury searches, which is amazing considering how many big brands we were up against. Danny and the team just quietly get everything done - then suddenly we're top of Google! It's honestly been such a positive experience - they've helped my brand reach so many new people while keeping everything true to my tone and style.
Framework tiers used
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